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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

April 2nd, 2009 - Nikki Sandison
Kate Moss: welcoming US celebs to TopShop

Kate Moss: welcoming US celebs to TopShop

Kate Moss took her Topshop clothing range to New York last night for the retailer’s glitzy US launch and was joined by Jennifer Lopez, who was so eager to get in on the action she greeted the supermodel like a long-lost friend.

Kate and J Lo, who are not known to be friends, kissed and greeted each other like best buddies before posing for pics with Topshop owner Sir Philip Green.

Other celebrities to make an appearance included Vogue editor-in-chief Anna Wintour, Blondie star Debbie Harry and actress Rosario Dawson.

Along with her ever-expanding Topshop sellout Moss has also launched her own perfume and body lotion bearing her name, in association with Coty.

Moss’s ninth Topshop collection (wow, she’s really churning them out) makes its debut at the New York store today featuring floral-print dresses, a black chiffon cocktail dress and 3/4-sleeve suede jackets.

There will also be a grand opening party tonight to provide more opportunities for celebrities to pose for the paps with Moss.

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