‘The Apprentice’ boss Sir Alan Sugar is furious that soap company Lush is making money from using his face and name to promote new products.
Lush recently featured in an episode of BBC One’s ‘The Apprentice’ and clearly thought why not cash in on the association. The company has launched a Sugar Scrub in Sir Alan’s [...]
When things get a little quiet for Z-list celebs, they’ll try anything to get back in the headlines.
Former ‘Big Brother’ contestants Chanelle Hayes and Chantelle Houghton have rushed themselves to hospital amid fears that they’ve contracted swine flu.
They just returned from holiday retreat in Mexico, presumably to get a break from the nude photo shoots [...]
We love to celebrate success at Celebrity Sell Out and Lauren Budd the one time arm candy of David Walliams has gone from Lynx to GQ.
The 18-year old model who was with the camp ‘Little Britain’ actor for three months, but out of that she has racked up pages of publicity.
This recently led her to [...]
Pass me the medication, is Iceland’s awful Kerry Katona campaign ever going to end?
They’ve obviously cranked up the freezer at Iceland. The supermarket’s bosses seem to have frozen any sort of thought process as they’ve gone and re-signed Katona for another year. Maybe they’ve been taking funny pills too, if so we know who they’ve [...]
The good thing about a cold winter is that it kills off all the irritating mites, flies and wasps that come along in the summer.
Taking this as an analogy for the recession one hopes it, and its subsequent hauling in of purse strings, will also kill off all the celebrity chefs out there and if [...]
Lets be honest it’s not that often that you can come out in praise of a man who took nudie photos of his step-daughter… and the rest of it.
Even if that person came up with a cure for cancer there would always be that nagging thought in your head “Yes very well but didn’t you…” [...]
Peaches Geldof is finding out the price of fame, and the formula is Hell = Rollercoaster ride/2.
In sellout terms young Peaches has been making a good fist of it on the back of the family name and tabloid attention for her quickie marriage and boozy nights out.
She’s already done a saucy campaign for lingerie brand [...]
Lets face it, everyone loves having a default option and we all know why. It is because the default option is the number one choice for anyone who can’t be arsed to think. It is also why Beyonce appears in so many marketing campaigns – she is the default option for anyone creating a marketing [...]
Any self-respecting marketer looking to bring in a famous personality to represent their brand to the great unwashed should bear in mind the two important rules of celeb endorsement.
Number one: always pretend that your consumer is intelligent and discerning by bringing in someone who is relevant to your product.
Bearing this in mind Castrol have [...]
Look up the word “celebrity” in the dictionary and you’ll find definitions along the lines of: “a famous person” or “the state or condition of being celebrated”.
But not one dictionary that we scoured contained the definition: “perhipheral WAG”.
The footballer in question? Arsenal’s Theo Walcott. His girlfriend? Melanie Slade.
Yes, for in today’s Sun, Slade bared all [...]
