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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

March 3rd, 2009 - James Quilter
chris_brown_got_milk

Chris Brown: not scared of girls

Whatever it takes for the Daily Mail to shift one of its ‘asylum seeker got stuck up a tree’  stories and replace it with something on an R&B star, it’d better be good. And if it can’t be good how about something that’s distinctly ungood, something like beating up your girlfriend? Well funnily enough singer Chris Brown has achieved just that, after slapping his girlfriend Rihanna and having the ‘this is one we made earlier’ shots leaked to the press by the cops.

If Brown has harboured an ambition to get into the Daily Mailicious then surely he’s a happy man now. If not then he must be feeling a dull pain in his back pocket where his wallet taken a jolly good thumping. This is because brands such as Wrigleys and Got Milk have bravely stood up for Rihanna and given the lady-whacking singer the push from some lucrative advertising sellout deals: “We are very proud and protective of the image of the Got Milk campaign and the responsible message it sends to teens. Mr. Brown’s ad was launched last fall and is scheduled to end this week.”

Let’s be clear though, it’s only the ad deals that he’s lost as Rihanna has got back with him (he gave her an iTouch apparently - classy guy). Proof if you ever needed it that money can buy you love, but punching that love in the face and covering it in bruises won’t buy you anymore more money. Anyhow if it’s the iTouch that got her back let’s hope Brown finds additional sources of revenue so he can keep forking out for more useless gadgets.

Guess who has also featured in the milk ads, yes none other than Celebrity Sellout favourite Christian Bale - yes he of Terminator set madness. You’re terminated Mr Brown.

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