Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

March 31st, 2009 - James Quilter

So Liz Hurley going to create a range of food from her farm with Duchy Originals? Hmm… is it déjà vu or is this the second time Celebrity Sell Out has covered a celebrity, who’s frequently photographed baring their chest, flogging stuff made on their farm. Hang on, no that was Sting who is planning [...]

March 27th, 2009 - James Quilter

There are many benefits to being a ‘celebrity’, but humiliation probably isn’t one of them. Yet that is the risk to take when you sign up to undertake a personal appearance where you are  reliant, not on your publicist spinning you out to be more famous than you really are, but on the great unwashed [...]

March 26th, 2009 - Jacquie Bowser

Riveting news out of ITV… Gemma Arterton can’t live without Spanx.
ITV kindly dished this information out yesterday in a press release publicising the Bond girl’s interview with GMTV’s Lorraine Kelly.
Apparently Arterton couldn’t praise the control pants enough.
She said on the show: “I love Spanx – they give you structure and I love them. I can’t [...]

March 25th, 2009 - James Quilter

The problem with bringing in a celeb to front your campaign – other than the risk them getting caught buying your competitors products – is cost. The fact they’re selling whatever integrity they have, to endorse something they probably don’t even use, will inevitably mean money changing hands.
Hats off then to bookmaker Better Bet, which [...]

March 24th, 2009 - Nikki Sandison

Twitter has many celebrity fans, Stephen Fry and Jonathan Ross being the stars of the Twitterati, but musician John Mayer appears to have become so obsessed with the micro-blogging service that it has cost him his relationship with ‘Friends’ star Jennifer Aniston.
According to reports, Mayer told Aniston that he hadn’t returned her calls while she [...]

March 24th, 2009 - James Quilter

Ringo Starr, Bruce Willis, Elle Macpherson, Alice Cooper and the boy out of ‘Home Alone’ are all starring together in a sellout lovefest to celebrate the renaming of Norwich Union into something else.
And there you have it…
Erm… ok let’s start again.
Last night I was watching The Great Sperm race on TV which mainly consisted in [...]

March 23rd, 2009 - James Quilter

Kate Middleton, described as the women most likely to marry Prince William, has taken another step towards royalty. Yes, she has sold out in the most tacky fashion using her connection to the family of the UK’s most eligible chinless wonder. Middleton, standing on the shoulders of other sellout giants like Edward and his wife [...]

March 20th, 2009 - Nikki Sandison

Not content with a clothing line, restaurants and his own music label ‘SexyBack’ singer Justin Timberlake is launching his own brand of tequila (it makes him happy).
The drink will be called 901, not only because it is the telephone area code for JT’s hometown Memphis but also because “901 is that time of night when [...]

March 18th, 2009 - Dan Leahul

We’re not sure if he’s selling out or branching out, but rock ‘n’ roll wildman Liam Gallagher is launching his own clothing brand.
The Oasis frontman, now married with children, is flashing two fingers at the recession by starting up clothing range Pretty Green, named after a song by The Jam. And why not, Paul [...]

March 18th, 2009 - Brand Republic peeps

We’ve never really understood the whole guest editor thing until today. It’s usually some huge ego stroking affair. You know, Bono comes in to guest edit the Independent as part of his mission to save the world. It is all so worthy that it makes  you rush to Oxfam and stock up on hemp socks. [...]