Rock icon Bruce Springsteen is famous for singing about the plight of the working man, earning millions of dollars with songs like Glory Days and Working on the Highway.
He’s known for his longstanding support of labour unions and progressive causes.
US retailer Wal-Mart is not. The anti-union firm has long been criticised for its alleged hard line treatment of low-wage staff.
So it came as a surprise to many when Springsteen, also known as The Boss, signed an exclusive deal with Wal-Mart that granted the chain sole distribution of his latest greatest hits album.
Fans were gobsmacked at the hypocrisy of the deal. It had sell out written all over it.
After receiving a heap of flak, Springsteen performed a massive u-turn last week and admitted the deal was a “mistake”.
He told the New York Times: “We were in the middle of doing a lot of things, it just kind of came down and really, we didn't vet it the way we usually do.
"Our batting average is usually very good, but we missed that one. Fans will call you on that stuff, as it should be."
It was a pretty big one to miss…
Comments closed