[caption id="attachment_511" align="alignleft" width="211" caption="Nell McAndrew: famous for er..."]
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Sportswear brand Asics has signed up Nell McAndrew as a brand ambassador for its range of women's trainers. Well, you might be asking, what has that to do with celebrity? The answer is who knows? The thing is at least Matt Dawson has actually done something (Rugby apparently) that he can sell out on.
McAndrew mirrors the economic woe the country is going through. In the same way as banks bet money on property and assets which were fundamentally worthless so it is with McAndrew's pointless claim to celebrity. What exactly has she done? Acting, singing, sports? Well one look at that well of journalistic research otherwise known as Wikipedia reveals McAndrew's actual claim to fame is based on not very much at all. A stint as a lookalike for Tomb Raider's Lara Croft, the usual page 3 stuff and 2005 Rear of the Year. Yet there has been no shortage of ad campaigns such as Activia yoghurt and Yorkshire water.
So in honour of McAndrew and her ilk, we have decided to offer the English language a brand new adjective: Melindamessengeresque. This is someone who is celebrated for nothing at all but manages to sell out – the fame equivalent of a toxic asset.
So onto the Asics campaign, what can be said about that? Well how about good luck to Nell, this should not be a sellout as there is nothing to sell. It is purely a campaign aimed at selling trainers using a someone who has run a few marathons to flog the gear.
If you want true celebrity scroll down to Tiffany and Matt Dawson because there is a nothing about celebrity here, nothing at all.
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Sportswear brand Asics has signed up Nell McAndrew as a brand ambassador for its range of women's trainers. Well, you might be asking, what has that to do with celebrity? The answer is who knows? The thing is at least Matt Dawson has actually done something (Rugby apparently) that he can sell out on.
McAndrew mirrors the economic woe the country is going through. In the same way as banks bet money on property and assets which were fundamentally worthless so it is with McAndrew's pointless claim to celebrity. What exactly has she done? Acting, singing, sports? Well one look at that well of journalistic research otherwise known as Wikipedia reveals McAndrew's actual claim to fame is based on not very much at all. A stint as a lookalike for Tomb Raider's Lara Croft, the usual page 3 stuff and 2005 Rear of the Year. Yet there has been no shortage of ad campaigns such as Activia yoghurt and Yorkshire water.
So in honour of McAndrew and her ilk, we have decided to offer the English language a brand new adjective: Melindamessengeresque. This is someone who is celebrated for nothing at all but manages to sell out – the fame equivalent of a toxic asset.
So onto the Asics campaign, what can be said about that? Well how about good luck to Nell, this should not be a sellout as there is nothing to sell. It is purely a campaign aimed at selling trainers using a someone who has run a few marathons to flog the gear.
If you want true celebrity scroll down to Tiffany and Matt Dawson because there is a nothing about celebrity here, nothing at all.
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