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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

February 6th, 2009 - Nikki Sandison
carlyzucker'I'm a Celebrity' whinger Carly Zucker has stripped down to a cave girl bikini, a la Raquel Welch in 'One Million Years BC', to promote Lynx deodorant. Best known for being the fiancée of Chelsea footballer Joe Cole until her stint on 'I'm a Celebrity … Get Me Out of Here!' Carly will now be appearing in ads for Lynx Instinct. Carly was the third contestant to be voted of 'I'm a Celeb' after breaking down in tears and saying she had had enough of "living in muck" - some cave girl she would make. For the Lynx ads Carly poses in a desert setting holding a can of Lynx. Presumably she was kept away from any muck or nasty sand during the shoot. She follows in the footsteps of fellow Wag Abbey Clancey, the girlfriend of Peter Crouch, who also appeared in a series of shoots for Lynx. Zucker got engaged to Cole in 2007 after he proposed over dinner at celebrity haunt The Ivy. The couple live together in their mansion in Surrey, also a muck-free environment I presume.

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