Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

February 24th, 2009 - Nadia Ghani
[caption id="attachment_637" align="alignleft" width="150" caption="Gary Lineker with ear"]Gary Lineker with ear[/caption] If you'd ever wondered what the key to Gary Lineker's advertising riches was (other than a fat cheque from Walker's Crisps) the answer is in. The ex-England footie star is resolved to leave his lugholes flapping in the wind, despite hating them so much that he dreams of having them pinned. "They've been ridiculed for most of my life, but they're good comedy attributes which is important for commercials I've done," the Match of the Day host told Star magazine. Good old Gary really is a sport to leave his conch-likes as they are, especially when they've been the butt of so many jokes. But then again, if they are literally worth their weight in gold who can blame him? And don't worry Gary. While few people can cash in on their larger than life lugholes, there are plenty of celebs out there whose ears are almost as big as yours. Will Smith, Zoe Ball, Jim Carey, Daniel Craig and Uma Thurman who I read is really paranoid about her big ears.  I feel so much better, poor Uma. Oh and if you want more on the celebrity ear front check out Freakingnews.com, which weirdly has a special page of celebs with big ones. So ears to you Gary. And here's to some more ear-based marketing, winging its way to us some time soon.

Comments closed