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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 15th, 2009 - Daniel Farey-Jones
Armani have released shots of their new lingerie range except unfortunately it's Posh in her underwear. Posh is following in the footsteps of her husband, who has also struck a number of moody looking poses while wearing Armani undercrackers. Does Posh look good in the pics? Personally, they don't do anything for me, but having said that Posh + Becks are not the worst celebrity couple you could imagine casting their clothes aside. Richard + Judy modelling Marks & Spencer would be more frightening. Thinking about Tony and Cherie in their kecks gives me the willies and I'm not sure there's enough meat on Cheryl and Ashley Cole to warrant the need for underwear.

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