Confirming the Iceland ads featuring overexposed celeb mum Kerry Katona have inspired the hate of (half) a nation,
Marketing magazine's Irritating Ads 2008 survey has found the supermarket/pop wastrel combo infuriated 51% of the public.
Only InjuryLawyers4U was more annoying, scoring a mention by 55% of people. Halifax, Confused.com, and Phones4U completed the top five.
Katona was virtually the only celebrity featured in ads appearing in the list, unless you stretch to 'celebrity beauty editor' Nadine Baggott in the Olay Regenerist ad at number 18.
Marks & Spencer was in at number 16 for the food porn work breathily voiced by actress Dervla Kirwan rather than the clothing ads featuring Twiggy and Myleene kicking about.
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