Coca Cola GB has finally confirmed that Welsh singer Duffy is to front a new European ad campaign for Diet Coke.
The ‘Mercy’ singer will strut her stuff in one of a series of TV spots featured in the multi-million pound campaign.
She follows in the footsteps of fellow British singer Joss Stone who became Cadbury's new Flake girl last year, as well as Girls Aloud who were paid to promote KitKat Senses.
Stone was the first non-model to take on the role of promoting the crumbly chocolate bar.
Watch her at work.
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