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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 28th, 2009 - James Quilter
In these days of inefficiency and waste ex-Spice Girl Emma 'Baby Spice' Bunton shows she is not the type to let anything go to waste as she squeezes the last droplets of revenue out of her pop career. bunton_hovis_1Yes Baby Spice has managed to sell out too for the latest campaign for Hovis Wholemeal. Although in some ways you wonder – what with Emma's low profile in the pop charts -  whether the baker has actually sold out to promote Baby Spice. Anyhow one way or another Emma B has been given the chance to flog bread while rebranding herself as a regular mum. Here are her esteemed thoughts on the matter, take it away Baby: "Since starting a family I've completely switched to wholemeal bread. Usually I have it for breakfast with a slice banana or sometimes for lunch – I do a mean cheese on toast… It's really made a difference to my energy levels because I’m quite an active person. I love walking and there's my son Beau – he keeps me busy!" Yes, we believe you Emma, we believe you can make cheese on toast but whether it is 'mean' or not we're not so sure. It is a tricky job keeping an eye on the grill watching the cheese doesn't get burnt. Furthermore we'd be interested to know how she was keeping up her energy levels before being introduced to the mystical qualities of brown bread. Anyhow lets just hope Beau gets to eat some Hovis and raise his energy levels too. That way he can run away when his mum starts singing.

Comments

  • Is there a half baked joke in here somewhere? A few slices short of a hit? No both terrible.

    Gordon MacMillan on January 28, 2009
  • Nice blog, you bitch

    Jeremy on January 28, 2009
  • I’m impressed Quilter knows who Baby Spice is. I thought his knowledge of popular culture only went up to 1993.

    David Tiltman on January 28, 2009
  • That band Oasis, they’re going to be massive.

    James Quilter on January 29, 2009
  • Thanks for the tip James, I didn’t believe all the hype about White Lies.

    Steve on January 30, 2009
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    Pages tagged "bread" on January 31, 2009

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